Okay, it's not my last post. But it's my last post on this site. Yip, I'm moving on. (And up hopefully.) I've been working with some super-talented and creative people for the last few months on a concept which I can finally tell you guys about. It's a lifestyle website which aims to showcase the finer things in life. So things like fashion, travel, food, art, wine, cocktails, design, architecture etc. are all there for you to enjoy. Sort of like the online equivalent of standing in front of a magazine rack. I'll be handling the food&wine side of things, with other talented contributors talking about what they know best.
I am pre-empting the cynics out there, who no doubt will point out the fact that the new site has advertising. Indeed, it does. I have previously been pretty outspoken about the fact that I didn't allow advertising so let me explain:
- This is a step towards writing about food full-time. The last year and a half has seen a tiny blog grow to the point where I can genuinely make a career out of doing what I love. At the moment I spend a lot of time and money investing in a passion and I now feel it is fair enough to start generating some income from it. The ads WILL IN NO WAY IMPACT EDITORIAL CONTENT. This remains paramount and as long as we don't lose sight of this, we'll be okay.
The new site is going live from about 14h00 tomorrow. Check it out at www.aficionado.co.za - I am extremely excited about this but nervous at the same time. I have poured a lot of energy into building the blog and I know I will lose a few readers who see this as "selling-out". I just hope the majority realise that the new site is something I would not be part of if I didn't honestly believe credibility can be maintained.