Jamie Who is a blog about everything. Except current affairs. And politics. Also science, sport, religion, celebrities, movies, media and marketing, technology, business and design. So...basically Jamie Who is a blog about food. All things food.

Thursday, August 6, 2009

Pussy - edgier than the guy who plays guitar with Bono


Jeez, that's a bit hectic hey? I'm all for pushing the envelope a bit but these guys have gone a bit far haven't they? After doing some investigation, apparently not...

You see, it turns out Pussy energy drink is aligned with the MTV Staying Alive Foundation, which was launched in 2005 in an effort to educate the youth about HIV/AIDS. The campaign has raised more than $500 000 worldwide to date, and continues to grow. The Staying Alive brand is respected and champions a good cause so it makes sense for these guys to use the drink to deliver their message to the target audience. With a background in PR and a fascination for branding I find it all extremely interesting but maybe that's for another blogger to write about. I'm here to answer the burning questions that I know you're all thinking.... (1) It tastes awesome. Passion fruit and litchi come through nicely. (2) You can get it at HQ in Heritage Square. It will also soon be stocked at The One & Only Hotel (O&O, I like to call it) and Caprice. (3) My favourite movie is Finding Neverland (4) They cost R25 each (5) Yes, they work. 

The stylish packaging (and places where you can find them) is a clear indication that Pussy wants to position itself alongside premium brands, but what really impressed me was what is inside the can. Milk thistle, guarana, Ginseng and Ginko are just some of the natural "boosters" that are mixed with grape juice and pressed limes to leave you with a drink that really does taste good. 

You can't help but appreciate how ballsy these guys are and I think the drink will smash through stereotypes and break down a lot of misconceptions. People will talk and the power of word-of-mouth will be very evident here. 

I always like backing something where a good cause is involved so hats off to them. And hats off too to the establishments that are going to stock them. 

Cheers,
Jamie Who

9 comments:

Helen said...

Hi Jamie,

Found your blog through PlanetPi - it is awesome, have spent the last 2 days going through the archives and boy am I hungry now! Will share this site with all my friends, I know they will love it.

Jamie Who said...

Aaah, nice to have you Helen. Any friend of Pi's is a friend of mine!

Emma Jackson said...

Hmm, I can only imagine the one liners that have come to your mind with this one - good cause aside!

:)

Anonymous said...

Love your blog but struggling with this post. Can't quite get over the fact that the name of this product seems disrespectful in more ways than one; can you explain a little more about where/why this name came about, shock value aside?

Anonymous said...

Love your blog but struggling with this post. Can't quite get over the fact that the name of this product seems disrespectful in more ways than one; can you explain a little more about where/why this name came about, shock value aside?

Anonymous said...

Love your blog but struggling with this post. Can't quite get over the fact that the name of this product seems disrespectful in more ways than one; can you explain a little more about where/why this name came about, shock value aside?

Anonymous said...

Love your blog but struggling with this post. Can't quite get over the fact that the name of this product seems disrespectful in more ways than one; can you explain a little more about where/why this name came about, shock value aside?

Jamie Who said...

Anonymous, listen, my blog is a purely objective approach. It is not a site that punts specific brands or restaurants. My entry was purely my opinion and you are welcome to yours.

I enjoy the fact that you are at least thinking about the value of the brand's name but consider this: If we are already talking about their brand, haven't they already won half the battle?

Jamie Who said...

Ha ha, you know it Em.