Anyway peeps, the reason I'm writing this entry is to introduce you to the first brand that I am going to endorse. And I feel it is necessary to explain why. Yuppiechef (check them out on the right) is a brand that I love. I always have. I love them so much that we had our wedding gift registry with them. I have always shopped through them.
They will be sending me various products to review under the strict understanding that everything I write will be nothing but the truth. I won't sugar-coat it and if a product is inferior I will be saying so. (Although I'm fairly confident you - like me - will love their vibe)
What I love about Yuppiechef is the fact that they are selling premium products but doing it in a light-hearted, accessible way. They dig food and they want to make your life easier when preparing it. This goes hand-in-hand with my own philosophy of demystifying food. In addition to essential, practical cooking tools, Yuppiechef has funky, quirky gadgets that can make cooking fun and easy. That's why I picked them and that's why you should check them out.
I will be endorsing a few other brands to this blog when and if I see fit. I will always write a rationale just like this one. Maintaining my credibility in your eyes is hugely important to me.
I welcome any of your thoughts on this.