Vitamin water

I'm not sure when exactly Vitamin Water snuck onto our shelves but I am absolutely amazed at the fact that there was no marketing or PR at all. Maybe I missed it, or maybe it is still coming, but you'd think more of a fuss would've been kicked up by Glaceau (the Coca-cola subsidiary who owns it.) In the States the brand is huge, with celebs like 50 Cent, Carrie Underwood - and Kobe Bryant, LeBron James and Shaq O'Neal from the NBA - endorsing it.

You may have gathered from the name, but the drink is basically a vitamin-enriched water, which claims massive health benefits. We all know how important drinking water is, so the added nutrients make sense. With lowish calories and loads of flavours with different health benefits it's pretty obvious why the brand has done so well overseas. Admittedly, a lot of the success has been because of their marketing and advertising drive. With no apparent effort being made here, it'll be interesting to see if the drink can compete with the local energy drinks.

Cheers,

Jamie Who