We Love Real Beer - welcome

Just a quick one peeps - it seems life is getting in the way of food and drink today...

You'll notice a new logo somewhere on this page. I've spoken before about my hesitancy to just throw any logo up, but here's one I believe in. My love affair with Jack Black started way back when I did this post about them. I explained how much I love the product, the brand, but more importantly the philosophy behind it. Micro-brewed by people with passion. The response I got from them was amazing and I took on a self-nominated "ambassador" approach, drinking it wherever I could and telling anyone who would listen that they should do the same. 

My love for &Union is also pretty well documented. As a restaurant, the concept is brilliant in its simplicity. They stock phenomenal beer and highly underrated food. Everything in that place is a celebration of all things artisan.

The evening I went to to launch of the We Love Real Beer campaign was when I got the idea of teaming up with these two awesome brands. And that's what we've done. Jack Black Beer. Brewers&Union. Jamie Who. I mean, come now. It makes sense. I'll be sharing any new products that hit &Union, any specials that they run, new pubs selling Jack Black on tap, giveaways, competitions etc. I'm here to share the love. The love of beer. Real beer. 

So join me in raising a glass. To the people who take raising a glass seriously. 

Cheers (not Charles) *ahem

Jamie Who

Yuppiechef - Welcome

You'll know (hopefully) by now my stance on "freebies". I hate them. I get loads of brand managers, restaurateurs and even hotel groups calling me up and inviting me for a free stay/meal/product sample in exchange for a positive write-up. To me this is the complete opposite of what this blog is all about. I'm trying to give you honest advice. Sure, it's all just my opinion but at least it is an honest one. My usual answer to these offers is that I'll have a look but if things are shit, I will say they're shit. Surprisingly, this scares quite a few people off. How weird is that? Surely if you have any confidence in your brand/product/service at all you would be happy to stand beside it? Strangely this isn't the case. 

Anyway peeps, the reason I'm writing this entry is to introduce you to the first brand that I am going to endorse. And I feel it is necessary to explain why. Yuppiechef (check them out on the right) is a brand that I love. I always have. I love them so much that we had our wedding gift registry with them. I have always shopped through them. 

They will be sending me various products to review under the strict understanding that everything I write will be nothing but the truth. I won't sugar-coat it and if a product is inferior I will be saying so. (Although I'm fairly confident you - like me - will love their vibe)

What I love about Yuppiechef is the fact that they are selling premium products but doing it in a light-hearted, accessible way. They dig food and they want to make your life easier when preparing it. This goes hand-in-hand with my own philosophy of demystifying food. In addition to essential, practical cooking tools, Yuppiechef has funky, quirky gadgets that can make cooking fun and easy. That's why I picked them and that's why you should check them out. 

I will be endorsing a few other brands to this blog when and if I see fit. I will always write a rationale just like this one. Maintaining my credibility in your eyes is hugely important to me. 

I welcome any of your thoughts on this. 

Cheers,

Jamie Who